Here’s another example of how creative companies pivoted during the pandemic in order to survive. KC's Bark Productions, which creates creative production, editorial and motion graphics, is no exception.
Bark co-founder Mark Schotte said the most immediate effect from COVID is that advertisers no longer wanted to do production, something that was evident in the fact that the number of shoots they did declined by half.
They couldn’t get around the obstacle with Zoom, like other businesses were doing, because video depends on a steady internet connection without dropped calls and glitches.
So they created kits they could ship nationwide that include a laptop, video camera with a stand, microphone and light with a stand. The video captured is recorded directly to the computer, bypassing faulty internet connections.